Le Bretzel
partenariats@lebretzel.com FR — version française

Partnerships

Le Bretzel

101,000+ combined followers

One French-speaking audience: creators, freelancers and professionals who use AI to get their work done, every day.

Every week, an Actus IA episode. Every Monday, a newsletter. Every weekday, a news digest.

Partnership enquiries partenariats@lebretzel.com
Florent

About me

My name is Florent. Since 2023, I have been testing and documenting AI tools for content production — image and video generation, workflows, automation — for a French-speaking audience that does this for a living.

I work alone and I publish what I actually use: the results, but also the limits, the bugs and the cases where a tool doesn't live up to its promise. That line is why my audience trusts me when I recommend something.

The weekly Actus IA episode, long-form YouTube videos, short formats on Shorts, TikTok and Reels, a weekly newsletter and a daily edition.

Florent Le Bretzel · IAka · IAka Daily

Audience

YouTube
31,145
TikTok
58,600
Instagram
6,940
LinkedIn
1,038
IAka newsletter
3,660
Total
101,000+

Last updated: 22 September 2026

Where I publish

Figures counted by hand, with no aggregation or projection. The “IAka newsletter” line covers both the weekly and the IAka Daily edition: it is a single list, and a Daily subscriber also receives the weekly.

Brands I've worked with

  • Manus
  • BytePlus
  • Brevo
  • Pollo AI
  • Meshy
  • Creatify
  • Emergent
  • FishAudio
  • La Poste
  • Klap
  • Taplio
  • Scenario
  • Hailuo Minimax
  • Skywork
  • Readdy AI
  • Noota
  • Verdent
  • Hostinger
  • Nvidia
  • Materiel.net
  • AIsa
  • Tapnow

Formats I offer

Several formats, which can be combined, and a package built around your goal rather than a catalogue rate. Tell me what you want to achieve: I'll suggest the most effective tailored set-up.

01 Every week · bookable date

Integration in the weekly Actus IA episode

Every week, usually on Friday, I publish an episode of Actus IA (“AI news”): a review of the week in AI, for a French-speaking audience that uses it to get work done. It is a fixed slot: you book a week, and you know the air date in advance.

The segment runs 60 to 90 seconds. I write and film it myself, in my own words, after testing the tool. It is placed in the first third of the episode, with a compliant “sponsored” disclosure. The episode stays online.

What you get: the segment, the episode link, a performance report 30 days after release.

Lead time: book at least 2 weeks before the chosen week.

Book a week
02 Fewer slots

Integration in another long-form video, outside Actus IA (60-90 s)

Besides the Actus IA episode, I publish other long-form videos on YouTube. Integration slots there are rarer.

The segment is written, filmed and edited by me, in my own words. I test the tool first. Placed in the first third of the video, with a compliant “sponsored” disclosure. The video stays online for good: the segment keeps running for as long as the video is watched.

What you get: the segment, the video link, a performance report 30 days after release.

03

Dedicated long-form YouTube video

A full video built around your tool: real hands-on use, a concrete use case, the result shown. I keep control of the flow and of the verdict — that is what makes the video credible, and therefore useful.

What you get: the video, usage rights on your own channels, a 30-day report.

04

Dedicated Short / TikTok

A 30 to 60-second vertical video about your tool, published simultaneously on YouTube Shorts and TikTok. One angle, one demo, one link.

What you get: the clip and cross-platform publishing.

05

Weekly newsletter placement (IAka)

A dedicated placement in the Monday edition: visual, copy written by me in French, one unique link. Above-the-fold position on request.

What you get: the placement, and the edition's open and click statistics.

06

Daily newsletter placement (IAka Daily)

A placement in the day's edition, sent to a 100% opt-in segment — IAka readers who explicitly asked for a daily digest on top of the weekly. Sold by the week or by the month.

What you get: five or twenty insertions depending on the package, with aggregated statistics.

07

Instagram Stories

A sequence of 2 to 3 stories with a direct link. Sold as an add-on to another format, not on its own.

What I turn down

Sectors

  • Crypto
  • Casinos
  • Medicine
  • Anything illegal or controversial

This list is not exhaustive. I reserve the right to turn down any partnership at my sole discretion.

What I don't do

  • I don't read supplied scripts. I write my own, in my own words.
  • I don't promise a verdict in advance. I test, and I say what I found.
  • I don't guarantee any volume of views, clicks or sign-ups.
  • I don't work on tools I can't try first.

Process

Lead times

  • Actus IA integration: book 2 weeks before the chosen week.
  • Newsletter: 1 week before sending.
  • Short format: 1 week before release.
  • Integration outside Actus IA: 2 weeks.
  • Dedicated video: 2–3 weeks.

Steps

  1. You tell me about the tool and your goal: partenariats@lebretzel.com
  2. I check that it fits my editorial line and send you suitable format proposals
  3. You approve and give me full access to the tool
  4. I test, produce and publish on the agreed date
  5. One round of review before release, on factual points: name, pricing, a misdescribed feature.
  6. Performance report 30 days later

Who does what

You provide: full, working access to the tool, the destination link, your logo, and any legal notices or claims you want mentioned.

I produce: the writing, filming, editing, visuals, publishing and follow-up.

Nothing is outsourced.

Contact

One address, just one. Tell me the brand, the tool, the format you have in mind, your preferred timing and your planned budget: with the budget, I'll put together the most effective package for you.

Book a week Write to partenariats@lebretzel.com
Weekly Actus IA episode Book a week